This new promotional clip for Philips TV and Atomic Skis features several skiers wearing multi-colored LED light suits as they traverse mountains at an Alaskan ski resort at night. The brightly lit suits create a fantastic glow around each skier that illuminates anything nearby. While I don’t see him listed in the credits, the video seems to be an homage to Jacob Sutton’s L.E.D. Surfer from two years ago.
From the depth of the creative visuals to the groundbreaking, never-been-done-before scale of the shoot, Afterglow is being hailed as one of the most cinematically profound ski movies ever made. Deep pillows and Alaskan spines, all filmed at night, with massive lights, custom made LED suits, and a national governments worth of logistics, planning, and civil engineering.
Filmed as a partnership between Sweetgrass Productions, Philips TV, and the Swedish Agency Ahlstrand & Wållgren, it’s two parts creativity, one part branded content, and a pinch of masochism for good measure. Overall, it’s an incredibly unique partnership between our vision of skiing and the color and light technology behind the Philips Ambilight TV.