The Internet Is About To Blow Up With Even More Selfies Thanks To Kim Kardashian and TMobile

The Internet Is About To Blow Up With Even More Selfies Thanks To Kim Kardashian and TMobile

Tmobile has created an online experience to go with the Kardashian Super Bowl ad. This ad campaign has a special interactive twist. In the on-air version of the ad, where Kardashian laments the photos of her that will never be viewed on phones that don’t have T-Mobile’s Data Stash, viewers are encouraged to visit kimsdatastash.com. Once there, a visitor can connect their Twitter account to see a “personalized” video message from Kim herself.

You see her type out a tweet, hit send and wink at the camera. Right then, the viewer will get a tweet from T-Mobile’s account (@tmobile), complete with a selfie from her personal collection and marked with the hashtag #KimsDataStash.

Of course, the whole thing’s automated , and you’re getting one of 10 different shots that Kim picked out for the promotion. But here’s the “aha” moment:

In the video, when Kim is about to send off her tweet, you’ll see your Twitter handle in a close-up of Kim’s phone, shown as realistically as if it had actually been in the shot. According to Tool, the production company behind the ad, the whole thing — from first click to getting the tweet — should take less than 20 seconds.


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