Pinterest, the visual bookmarking tool and social network that launched 4 years ago has raised another $200 million in venture funding from its existing investors, the investor pool includes SV Angel, Bessemer Venture Partners, Fidelity, Andreessen Horowitz, FirstMark Capital, and Valiant Capital Partners.
This round brings Pinterest’s total funding to date to $764 million.
The series F raise was done at a pre-money valuation of $5 billion. The last time Pinterest raised money, it carried a valuation of $3.8 billion. That was just seven months ago.
Pinterest has also overtaken Twitter as a social destination for American women, with more than 30 million of them active monthly. About 80% of their activity is on mobile.
The company also launched an ad program on a small scale, only selected companies are participating in the program, Some of these companies included in the paid pins include ABC Family, Banana Republic, Expedia, GAP, General Mills, Kraft, lululemon athletica, Nestle (select brands), Old Navy, Target, Walt Disney Parks and Resorts and Ziploc.