Walmart is kicking off its Cyber Monday deals three days early on Black Friday.
After launching Black Friday discounts online on Thanksgiving, the retailer will release a fresh batch of online deals at 12:01 a.m. ET on Friday, November 25.
Instead of referring to the second event as Cyber Monday, Walmart is calling it “cyber week,” since the deals will be available for a week starting Friday. (Walmart will also launch yet another round of deals on Cyber Monday).
The retailer is launching cyber week deals earlier to showcase its newly expanded online offering.
The company has nearly tripled its online assortment to 23 million products from 8 million last year in an effort to catch up to Amazon, which sells more than 353 million products (12 million directly and the rest from marketplace sellers, according to 360pi).
As a result, Walmart.com now carries many items that shoppers wouldn’t be able to find in a Walmart store, including products from brands like Michael Kors, Ray-Ban, and UGG.
To prevent customers from getting overwhelmed by all the new products, Walmart made improvements to its “recommendation engine,” which so far has led to a 20% increase in customer engagementwith items the website recommends.
It has also built a new software called Electrode that helps its web pages load 33% faster, according to Walmart.
Here are some of the cyber week deals that shoppers will be able to take advantage of starting Friday:
55″ My First Trampoline with Lightpad and Enclosure for $59 ($10 savings)
Boots for the family starting at $14.88
Activewear for the family starting at $5
Denim for the family starting at $10
Call of Duty Dragonfly Drone with Camera for $89 ($10.99 savings)
Drones from DJI, Parrot, Autel, Yuneed and more starting at $199
Sunglasses from Prada starting at $99.99, with other savings on brands like Ray-Ban, Gucci, Miu Miu, Cartier and more on Marketplace
Watches from Michael Kors starting at $99.99, with other savings on brands like Omega, Movado and more on Marketplace
Handbags from Rebecca Minkoff starting at $71, with other savings on brands like Michael Kors, Kate Spade, Fossil and more on Marketplace
Boots from brands like Frye and UGG starting at $135 on Marketplace
Outerwear for the family starting at $9