Google reported its 2014 Q1 earnings on Today Wednesday, April 16th, posting increases from last year’s Q1 but missed Wall Street estimates. The search giant’s revenue rose 19 percent to $15.4 billion for the quarter. Last year’s Q1 earnings was $13 million.
Google CEO Larry Page was still pleased with the earnings. “We completed another great quarter,” he said in a statement. “Google’s revenue was $15.4 billion, up 19 percent year on year. We got lots of product improvements done, especially on mobile. I’m also excited with progress on our emerging businesses.”
The trading price dipped 5.8 percent after the earnings were released.
Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of network members, increased approximately 26 percent over the first quarter of 2013 and decreased approximately one percent over the fourth quarter of 2013.
Average cost-per-click, which includes clicks related to ads served on Google sites and the sites of network members, decreased approximately 9 percent over the first quarter of 2013 and remained constant from the fourth quarter of 2013.
Traffic acquisition costs (TAC), Google’s revenue that’s shared with it’s partners, increased to $3.23 billion in the first quarter of 2014, compared to $2.96 billion in the first quarter of 2013. TAC as a percentage of advertising revenues was 23 percent in the first quarter of 2014, compared to 25 percent in the first quarter of 2013.