The Islamic State, which most people refer to as ISIS, has released an hour-long movie, showing battle scenes from Syria and Iraq, touting suicide missions and showing off their military capacity.
Al-Hayat media, the ISIS media wing, has been teasing the film for several weeks.
The bilingual movie translates spoken Arabic into English subtitles and vice versa, meaning that it can resonate with English-speaking and Arabic-speaking audiences simultaneously.
With its video emissions to date, ISIS is trying to strike fear into communities it’s attempting to conquer, as well as its enemies overseas.
At the same time, it is attempting to paint an image of a formidable fighting force in such a way as to attract new recruits to what they project as an organized, effective, well-paid organization with a clear mission and groundswell of support. Both propaganda threads are conflated in this movie.
And it’s going down a treat with jihadi-friendly Twitter users.