The BBC has reached an agreement with the winner of the Great British Bake Off Nadiya Hussain making movies for the One Show and develop new projects, apparently ending speculation that she would join the program when it moves to channel 4.
Hussain was tipped as a possible presenter or judge Bake Off when moving to Channel 4 after the current stars Mel Giedroyc and Sue Perkins and Mary Berry judge ruled leaving the BBC.
Berry fellow judge Paul Hollywood only stay with the show following the decision of the producers of Love Productions to make a £ 75 million three-year contract with the commercial chain.
In an appearance on the BBC late last month Breakfast Hussain said he had not received an offer from Channel 4, but did not rule next Hollywood.
Channel 4 has been heavily criticized for failing to ensure that the main stars of the program would remain before making the deal.
A spokesperson said Channel 4 had not approached Nadiya or anyone else about fronting the programme: “As we have previously stated Channel 4 has not made any approaches about roles on the show.”
The BBC is thought to be considering shows to replace the Great British Bake Off and Hussein could make a popular host. Her victory in the final of last season’s Bake Off was the most-watched programme of 2015, pulling in more than 13 million viewers.
The BBC refused to say whether the deal was exclusive, but in a statement Nadyia described the corporation as her “home”.
She said: “Since winning The Great British Bake Off I’ve been lucky to have had some amazing opportunities with the BBC.
I believe that making it my home gives me the scope to work across such a unique range of diverse and interesting projects.”
“I’m delighted to announce that I will continue making films for The One Show as well as developing other exciting programme ideas.
I never thought this would happen, but it is and I have to admit, I’m going to embrace it.”
Hussain has already made a two part series tracing her culinary roots for BBC2 called the Chronicles of Nadiya.
She will also be a judge on Junior Bake Off next month.
BBC director of content Charlotte Moore said: “Nadiya is exciting new talent and it’s been great watching her thrive creatively since she won Bake Off last year.
She has a refreshingly authentic voice, great warmth and charisma and a natural ability to connect with audiences. I’m really looking forward to exploring new territories and perspectives with her.”