Over the last couple of years, fast-food giant McDonald’s has faced some pretty worrying questions about the ingredients that go into its meals. There have been various allegations as to what is put in the burgers that we consume so much.This has greatly affected their North American sales.
That may have something to do with the growing ranks of consumers asking pesky questions about what Big Food is feeding them.
So perhaps it’s not so surprising that this week, McDonald’s USA decided to tell the public, all right, we’re throwing open the doors. On Monday, the company launched “Your Questions, Our Food,” a new advertising blitz aimed at dispelling the rumors and convincing consumers it has nothing to hide.
This new tell-all, social media-based approach — “in many ways, it’s the way the world is going,” Ben Stringfellow, vice president of communications for McDonald’s USA, told the Associated Press.
As part of that effort, the company is inviting questions via Facebook and Twitter. And it has enlisted the help of Grant Imahara, former co-host of the Discovery Channel’s Mythbusters,to help address some of the most persistent concerns. In a video posted on the company’s website, Imahara tours a factory in Fresno, Calif., run by Cargill, which supplies the beef used in McD’s burgers.
During the tour, we learn that no, there are no eyeballs or lips in the meat and no, there’s no ammonia or lean, finely textured beef (the so-called pink slime), either.
“Beef in and beef out — nothing else is added,” one Cargill worker tells Imahara. Checkout the video below: