Apple and AT&T have both broken their own records after the launch of the iPhone 6. The iPhone 6 and iPhone 6 Plus have drawn in many interested buyers, scoring record pre-orders for both Apple and AT&T.
“This is our biggest Phone, pre-order launch day ever,” said Glenn Lurie, CEO of AT&T Mobility, in a statement.
This follows a comment that Apple had set its own record for launch-day pre-orders overnight.
AT&T has been the longest partner to Apple, carrying the original iPhone back in 2007 when it was exclusive to the carrier. AT&T held a lock on the iPhone for three years, before Verizon Wireless began selling the iPhone.
As a result, AT&T has a large legacy base of iPhone users, and its success is often tied to Apple’s flagship smartphone.
The fact that there are two iPhones — both bigger than the previous iPhone 5S — drove interest and early orders overnight. While the iPhone 6 is seeing some delays, there are much bigger delays for the larger iPhone 6 Plus.
While T-Mobile, Sprint, and even Apple’s store sputtered at night, AT&T’s online orders held up relatively well. The carrier does have experience with the frantic rush of orders for iPhones.